Introducing the FROSSEN F1

Cold
Water.
Finally.

Cold plunge therapy without the ice, the hassle or the inflatable that leaks after a month. Built properly, priced fairly.

Secure Your Spot → First batch: 10 units only.

The market
is broken.

01

Ice tubs that fight you every session

You fill it up, pack in the ice, and wait. And wait. Then tomorrow you do it all over again. The ice bill adds up fast and the temperature is never quite right. It works, kind of, but it's not a system you can rely on.

02

Inflatable tubs that aren't built to last

They're affordable and easy to set up, which is appealing. But inflatable tubs wear out fast, develop leaks, and aren't built to last. You end up replacing them or giving up on the habit entirely before you've seen any real benefit.

03

DIY builds that become a full-time project

Chest freezers, converters, plastic drums, YouTube rabbit holes. The budget path sounds smart until you're three weeks in and still don't have cold water. Most people give up before they ever take a plunge.

04

Looks good on paper, fails in practice

A lot of units on the market look the part but underdeliver where it counts. Underpowered chillers that struggle in warm weather, and support that disappears after the sale. You paid good money and you're left figuring it out on your own.

FROSSEN
F1 — Precision Cold Plunge

Cold water therapy that actually works at home. No ice, no guesswork, no compromises. Just consistent cold water whenever you need it.

  • Cooling: down to 3°C
  • Cold enough for serious recovery, cool enough for hot summer days
  • Compact enough for a home gym, garage or outdoor area
  • Clean, durable construction built to last
  • Designed and supported in Australia
  • Simple controls. Cold water. That's it.
$6,999 First 10 only
$4,999
Early access pricing (AUD) — locked in for first batch deposit holders. Final price confirmed at production.
First Production Run 10 units only

To lock in your place, we're asking for a fully refundable $299 deposit. No charge until production is confirmed — and if we don't proceed, you get every cent back.

Secure Your Spot →
Fully refundable No commitment to buy Early access pricing locked
A note on where we are

We're being upfront: FROSSEN is in development. We have a working concept, supplier relationships, and a clear product direction. But we haven't started mass production yet.

This page exists to gauge real demand from real people before we go further. The first batch is capped at 10 units — a deliberate choice that lets us build carefully, stay close to early customers, and make sure every unit is right before we scale.

Deposits are fully refundable, no questions asked, if we don't proceed or if you change your mind. If you're on the waitlist, you'll get honest updates including the hard ones. No corporate spin, no fake launch hype.

If you have questions or want to tell us what you actually need, we'd love to hear it. Reach us at support@frossen.com.au

10 units.
Reserve yours.

The first production run is capped at 10. A $299 fully refundable deposit locks in your place and your early access pricing. We'll only proceed if we hit our target — if not, every deposit is returned in full.

Pay $299 Deposit →

Processed securely via Stripe. Fully refundable — no questions asked.

or join the free waitlist
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Free signup. No commitment. We'll contact you when we're ready — deposit holders get first priority.

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We'll be in touch with updates and early access details. Keep an eye on your inbox.

Want to lock in your place in the first batch of 10?

Pay $299 Deposit →

Fully refundable. Processed securely via Stripe.